Dave Monahan, president and CEO of dental care plan provider Kleer, talks about how new technology and market disruptors have leveled the playing field and provided dentists and dental practices with the opportunity to set their own fee schedules and so keep a greater slice of revenue for themselves. He also looks at the market forces that are making membership plans more attractive to dentists, dental practices, and consumers and the typical frustrations that dentists and office managers face in growing fee-for-service patient bases.

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