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Meet Your CPA Team

Great CPAs always pay for themselves. That’s why we hire only the best talent in the industry
—to deliver exceptional results for our clients.

Our Elite Team

Sherman Standberry, CPA

– CEO & Managing Partner

One of the most sought-after CPAs in the country, Sherman Standberry is the visionary CEO and Founder of My CPA Coach, a premier tax consulting firm specializing in strategic tax planning. Renowned for his ability to simplify complex tax strategies, Sherman has educated and empowered over 10 million taxpayers through online tax education. Now leading a team of top-tier CPAs, he helps business owners legally minimize their tax burdens while maximizing their financial potential.

Areas of Expertise

Tax Planning, Business Growth, Accounting, Investing

Credentials

Certified Public Accountant (CPA), Master of Professional Accountancy (MPA)

Education

MPA & BS in Accounting, Georgia State University

Experience

15+ years

  • Areas of Expertise :
    Tax Planning, Business Growth, Accounting, Investing
  • Credentials:
    Certified Public Accountant (CPA), Master of Professional Accountancy (MPA)
  • Education:
    MPA & BS in Accounting, Georgia State University
  • Experience:
    15+ years
  • Accomplishments:
  • Lead Instructor of the Tax Savers Course
  • Inc. 5000 Entrepreneur (2019-2021)
  • Featured in Yahoo Small Business, CBS, Fox Business, and AccountingWEB

Goldie Hall, EA, CPA

– Senior Tax Manager

With Fortune 500 leadership experience, Goldie Hall has led and developed over 30 tax professionals, delivering world-class tax services. As a Senior Tax Manager at My CPA Coach, Goldie works directly with business owners to implement strategic tax planning, preparation, and compliance solutions—helping them reduce tax liabilities and eliminate financial stress.

Areas of Expertise

Tax Planning, Tax Preparation, Business Compliance

Education

BS in Accounting, Fisk University

Credentials

Certified Public Accountant (CPA), Enrolled Agent (EA)

Experience

15+ years

  • Areas of Expertise :
    Tax Planning, Tax Preparation, Business Compliance
  • Credentials:
    Certified Public Accountant (CPA), Enrolled Agent (EA)
  • Education:
    BS in Accounting, Fisk University
  • Experience:
    15+ years
  • Accomplishments:
  • Led and managed a 30-person tax team for a Fortune 500 company
  • 5+ years of consulting high-net-worth individuals
  • 10+ years in private accounting & corporate taxation

Aaron Guinn, MBA, CPA

– Tax Manager

A versatile CPA with an extensive background in public accounting, CFO services, and taxation, Aaron Guinn has worked with mid-sized companies to optimize their tax strategies, audits, and financial reporting. Passionate about helping business owners, he now serves as Tax Manager at My CPA Coach, guiding clients toward lower taxes, accurate filings, and better financial outcomes.

Areas of Expertise

CFO Services, Tax Planning, Accounting

Credentials

Certified Public Accountant (CPA), Master of Business Administration (MBA)

Education

BS in Accounting, East Tennessee State University

Experience

20+ years

  • Areas of Expertise :
    CFO Services, Tax Planning, Accounting
  • Credentials:
    Certified Public Accountant (CPA), Master of Business Administration (MBA)
  • Education:
    BS in Accounting, East Tennessee State University
  • Experience:
    20+ years
  • Accomplishments:
  • CFO & management experience overseeing multiple companies & 50+ employees
  • 10+ years inpublic accounting (taxation, audit, and business advisory)

Rafael Valverde, CPA

– Tax Manager

An experienced CPA and true Master of Accounting and Taxation, Rafael Valverde boasts Big 4 Tax Accounting experience where he routinely dealt with complex tax matters ranging from several million to billion-dollar transactions. As a Tax Manager at My CPA Coach, he coaches our clients on the best ways to reduce tax exposure, improve financial clarity, and build efficient, repeatable systems that support confident decision-making and long-term growth.

Areas of Expertise

Tax Compliance & Strategic Planning, Financial Reporting & Multi-Entity Structures, REIT Testing, Data, Process, and Workflow Automation

Credentials

Certified Public Accountant (CPA)

Education

Master of Accountancy, DePaul University (Magna Cum Laude), Bachelor of Science in Accountancy

Experience

10+ years

  • Accomplishments:
  • Led and scaled a tax department that managed over 240 entities and 600+ K-1's
  • Implemented REIT testing across 90+ properties, generating over $100,000 in annual tax savings
  • Developed and executed ERC processes, resulting in approximately $1M in tax credits
  • Former Senior Tax Accountant at Ernst & Young, supporting large-scale REITs and complex multi-entity clients

Manuel Deanda, CPA

– Tax Manager

As a seasoned financial leader with over a decade of combined CFO and Tax experience, Manuel DeAnda brings a unique ability to connect executive-level financial strategy with tax compliance. As a CPA and Tax Manager at My CPA Coach, Manuel works directly with clients to develop tax strategies that support long-term profitability and sustainable growth. With experience across individual, corporate, and partnership taxation, he helps business owners minimize tax liabilities and navigate complex compliance requirements.

Areas of Expertise

Tax Compliance & Strategic Planning, GAAP Financial Reporting, Multi-Entity Accounting, Budgeting & Forecasting

Credentials

Certified Public Accountant (CPA)

Education

BA in Accounting, Trinity International University

Experience

10+ years

  • Accomplishments:
  • Combined CFO, Controller, and Tax Manager leadership experience across multiple industries
  • Extensive experience preparing and reviewing individual, corporate, and partnership tax returns
  • Led end-to-end accounting operations with GAAP-compliant financial reporting and tax-ready financials
  • Provided executive-level financial strategy including tax planning, budgeting, forecasting, and long-term planning
  • Experienced in managing multi-entity accounting environments and aligning tax strategy with operational decision-making

Krystal Standberry, CPA

Partner & CFO

As the co-founder and CFO of My CPA Coach, Krystal Standberry is the architect of the firm’s tax preparation and planning frameworks, which have helped clients save millions in taxes annually. With Big 4 experience and a track record of consulting billion-dollar corporations, she is an expert in complex tax planning and business operations.

Areas of Expertise

Tax Strategy, Business Operations, Accounting

Credentials

Certified Public Accountant (CPA), Master of Professional Accountancy (MPA)

Education

MPA & BS in Accounting, Georgia State University

Experience

15+ years

  • Areas of Expertise :
    Tax Strategy, Business Operations, Accounting
  • Credentials:
    Certified Public Accountant (CPA), Master of Professional Accountancy (MPA)
  • Education:
    MPA & BS in Accounting, Georgia State University
  • Experience:
    15+ years
  • Accomplishments:
  • Big 4 Public Accounting Experience in taxation
  • Founder & Co-host of LYFE Accounting
  • Featured in Business Insider, AccountingWEB, and Clutch

Why Choose My CPA Coach?

Proven Tax Savings

Our firm has helped business owners save millions through proactive tax strategies.

Elite-Level Expertise

Our CPAs and consultants bring Big 4 experience, Fortune 500 leadership, and CFO expertise to every client.

Results-Driven Approach

We go beyond tax compliance; we focus on minimizing your taxes and maximizing your profits

Ready to take control of your taxes and financial future?

Schedule a Consultation Today